The Real Coachella

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Support the Hands Behind the Coachella Valley

For two weekends a year, Coachella becomes the cultural and musical center of the world. People travel from across the globe to see who wore the best flower crown, snap selfies at sunset, and dance to the biggest artists on the planet.

But when the wristbands come off and the stages go dark, the Coachella Valley returns to its roots as a farm worker community.

There’s a different kind of rhythm here year-round: early mornings, long days, and hands in the soil. Thousands of farm workers labor in this region, often in extreme heat and without the protections they deserve.

If you’ve ever bought a $17 lemonade, parked in the sun, or splurged on a festival outfit, consider donating to support the people who make this valley thrive.

Because Coachella is more than a music festival.

It’s a farm worker community.

Hands holding a rally towel with farm workers and the text “The real Coachella, home of our farm workers” against a blue sky with clouds.

This is the real Coachella, home to farm workers.

SHOP UFW FOundation

Coachella is more than a music festival — it’s a farm worker community. Proceeds will help the UFW Foundation provide much-needed assistance and services to the immigrant and farm worker communities.